Pivotal Growth acquires Believe Money Group in milestone 20th acquisition

Pivotal Growth Limited (“Pivotal Growth”) is pleased to announce its acquisition of Believe Money Group Limited (“Believe Money”), one of the UK’s largest, tech-driven mortgage brokers.

Founded in 2017, Believe Money has rapidly grown to become a prominent name in the second charge mortgage market as well as the provider of other financial products including unsecured lending, commercial, bridging finance and protection insurance. In 2019, the business merged with Click Tech, a fintech company developing AI-driven sourcing solutions, providing Believe Money with an AI-powered CRM platform that has streamlined its customer journey and has seamlessly integrated with lenders and introducer partners. This leading technology enables a team of more than 130 people, including highly experienced advisors, to generate annual revenues of more than £20m last financial year.

Believe Money’s strategic focus on the growing second charge mortgage market, coupled with its experienced management team, makes it a highly attractive acquisition for Pivotal Growth – offering the unique opportunity to expand its footprint, add scale and accelerate growth. The addition of Believe Money, alongside the existing subsidiary The Loan Partnership, positions Pivotal Growth as a market leader in the second charge mortgage broking space.

Ryan Wagstaff, Chief Executive Officer of Believe Money, will continue to lead the business alongside Ian Johnson (Chief Commercial and Marketing Officer) and Dave Rogers (Chief Technology Officer), working closely with the Pivotal Growth team to drive the next phase of expansion.

Mayank Prakash, Group Chief Executive Officer of Pivotal Growth, commented:

“Believe Money is an exceptional business that is a true leader in the second charge mortgage space and well-respected by the lender community and introducer partners. The team has achieved significant growth driven by relentless focus on improving the customer journey through state-of-the-art technology it has developed internally. We are absolutely thrilled to partner with Ryan, Ian, and Dave to drive Believe Money’s growth and to explore the potential of these technologies across the group.”

Ryan Wagstaff, CEO of Believe Money Group, added:

“We are thrilled to join Pivotal Growth as Believe Money enters the next chapter of its journey. With a shared commitment to innovation and technology, we see Pivotal Growth as the ideal partner to support Believe’s long-term success. The additional strength and resources this acquisition brings allow us to remain focused on driving sustainable growth across Believe. Together, we are building on strong foundations and unlocking new opportunities for our dedicated team, valued clients, and trusted partners.”

This announcement builds on the recent acquisitions of McPolin Financial Services and More Choice Financial Limited which completed in August. Believe Money is the 20^th acquisition for Pivotal Growth who, with a growing network of more than 500 professional advisers and market leading technology, is building an unrivalled market position and is well-placed to continue as the lead consolidator and innovator in UK mortgages.